How To Advertise Your YouTube Video
Let’s discuss YouTube. Most likely, we’ve all wasted an afternoon watching pointless cat videos but it’s important to know how to advertise your YouTube video.
Although YouTube has long been a source of enjoyable content, it is also asserting itself as a crucial tool for marketers. In actuality, 55% of marketers use YouTube as a component of their overall marketing plan.
That’s terrific, but my audience isn’t on YouTube, you might be thinking. Well, reconsider.
YouTube has more than two billion active users globally, and one-quarter of internet users view videos for 10 hours or more each week. The platform is so comprehensive that 76 different languages can be used to access it.
Not yet persuaded?
YouTube not only has your target audience, but it also has the potential to advertise your YouTube video and boost your SEO and brand recognition as the second-largest search engine online. Marketers may present distinctive content on YouTube that is simple for consumers to consume and share.
For brands, using YouTube marketing might be scary. It blends one of the most resource-intensive media types, video, with a strategic principle, SEO.
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Steps for Creating a YouTube Channel:
You’ve decided to start a YouTube channel. Great! You’ll now require a YouTube marketing strategy to assist you in setting objectives, selecting video subjects, and effectively promoting your brand and advertising your YouTube video on your new channel.
Before starting, it’s crucial to understand how much effort and preparation goes into managing a YouTube account. For it, are you prepared?
YouTube is the only social networking site that only hosts video content. You’ll need to schedule regular time to prepare, shoot, edit, market, and assess your content. You must also establish the objectives of your brand and make a strategy for how video can help you meet those objectives.
Establishing a Google account
To advertise your YouTube video first Create your YouTube channel then you can begin creating video content. You instantly get access to a YouTube account, a Google+ account, and a lot more when you sign up for a Gmail account because Google owns YouTube.
Depending on your industry, you might not want to link your email to your company’s YouTube channel, especially if you need to give team members or a business partner access to the account. We advise you to set up a shared email address that many people can use.
- Go to Google and select the Sign in option in the top right corner.
- Scroll down to the bottom of the page and click Create account.
- A window will appear with the choice to administer your business or establish an account for yourself. Choose To manage my business since your YouTube account will be used for your business.
- Enter your name, preferred email address, and password before clicking Next to formally create your Google account. Enter your birthday, gender, and phone number after that, along with a recovery email. (Note: All Google users must be at least 13 years old.)
Establishing a YouTube Account
You are almost ready to upload some fantastic video content now that you have a Google account.
We’re not quite finished, though; you still need to create a YouTube Brand Account. Users can control editing privileges and establish a more comprehensive online presence with a Brand Account.
- Go to YouTube. Note that you’re likely already logged into your new Google account in the top right corner. (If not, click Sign in and provide the new username and password for your Google account.)
- After logging in, select Your channel from the drop-down menu in the Account module.
- There are two alternatives available for setting up your channel.
- At this point, you ought to be asked to provide your channel name.
Don’t worry if you aren’t completely certain about your chosen label because you can always alter or change it from your account settings.
To customize your YouTube brand account
- Select Customize Channel.
- Include channel art and a profile image. Use images that are instantly recognized and consistent with your entire identity as they will be the first areas of your YouTube account that users will see when they visit.
- To upload an image for your profile photo, click on the icon that says “Default Profile Picture” in the upper left-hand corner of your channel. (Note: After uploading, it can take several minutes for your channel icon to display.)
- After that, add your video watermark and banner image.
Click Basic details to add a channel description, a corporate email, and connections to your company website and other social media sites after you have customized the aesthetic components of your channel, this process will help you to advertise your YouTube video.
It’s time to add some final touches now that the basic profile is finished! Before we continue, you should be aware that you can alter how subscribers and unsubscribed visitors see your YouTube channel. This implies that visitors who are not subscribers would see different featured content than devoted subscribers. Nice, no?
One of the main ways you can make use of this functionality is by providing a featured video for returning subscribers and a channel trailer for users who haven’t subscribed yet.
The method for adding a trailer or a featured video is the same, so do both by following the instructions below.
Pro Tip: If you intend to create distinct content for each audience, you should record two distinct videos.
- Upload your first video to YouTube. In the menu on the left, choose Content. Click Upload Videos after that.
- Choose a video file from your computer that you want to use as a trailer for individuals who haven’t subscribed to your channel.
- Follow the on-screen instructions to process, edit, and publish your video.
- It’s time to add your first YouTube video as a trailer so that visitors to your channel can see it before subscribing.
- Return to Your channel and choose Customize Channel. (Note: The video you just uploaded ought to appear on this screen right now.)
- Choose Add Channel trailer if someone hasn’t subscribed.
- From the library of videos you’ve uploaded, pick the trailer you’ve uploaded.
- To share the new trailer with your prospective subscribers, click Publish.
Setting Up Your YouTube Brand Account Permissions
Choose who on your team needs access to the account before you begin carrying out your YouTube marketing strategy. Team members will be able to manage the channel using their personal Google accounts if access is granted to them.
There are three possibilities for roles available when you offer access to a Google account:
- Owner: All Google properties owned by a firm can be fully edited by the owner. They can change company information, respond to reviews, add or delete managers, and more.
- Manager: Managers can modify content much like Owners, with the exception that they are unable to add or delete page roles or listings. A Manager or an Owner must be in charge of modifying a YouTube channel.
- Communications Manager: Communications Managers can respond to reviews and perform several other tasks, but they are unable to submit content to YouTube, use the video manager, or examine analytics.
- Tap the Google account icon in the top right corner to bring up the drop-down menu, then select Settings to add people to your account.
- Then click Add or Remove Manager.
- Click Manage Permissions.
- To invite new users, click the person icon in the top right corner. Enter the person’s Gmail address and role to permit them.
Make a Second YouTube Channel: Instructions
You want to use the same Google account to create another channel. Good news: You can do this on YouTube. Maybe you want a separate channel for your own videos, or maybe you want to launch a second brand under the same company. The procedure is simple in any case. This is how:
- Click Settings under your profile picture.
- Then click Add or Manage Your Channel
- Choose to Create A Channel
- Choose Create after entering a Brand Account name for the new channel.
Create and modify your new Brand Account.
YouTube Brand Standards
Your YouTube account should be considered as an extension of your brand. Follow these YouTube brand rules as you set up and personalize your channel to correctly establish its identity and start drawing viewers, it also helps you to advertise your YouTube video.
- Your channel name is attached to every video you publish. Verify that it is accurate and consistent with your other social media platforms and overall branding.
- Google suggests uploading an 800 x 800 px square or circular image for the channel icon. Your channel icon resembles a Facebook cover photo. All of your Google properties, including Gmail, will utilize this image. If you are a well-known person, you might want to use your company’s logo or a professional headshot.
- Upload a 2560 x 1440 px image for your brand that will look good on a desktop, tablet, mobile device, and television.
- Your channel description could give more details about your business and describe the kinds of videos you intend to share. When deciding how to rank your profile, search engines take into account your description, so include pertinent keywords there. Below, we’ll go into greater detail on how to improve particular video descriptions.
- The channel trailer You should make your trailer brief and sweet (around 30 to 60 seconds). Showing people who your channel is and what to expect from your videos should be your first goal. Ads won’t break up your trailer, keeping the user’s attention on the reasons they should watch more videos from your brand. Don’t forget to ask them to subscribe at the conclusion.
- If your channel has more than 100 subscribers, a channel icon, or channel art, and is older than 30 days, you might be eligible for a personalized URL. Discover more about personalized YouTube URLs here.
- Streaming links: From your channel’s “About” page, include links to all other social media pages and pertinent websites. Make it simple for subscribers to contact you in other places.
How to Make Your YouTube Videos SEO-Friendly
Let’s speak about search engine optimization now that your YouTube channel is operational.
Recall how we said that the second-largest search engine is YouTube. While producing interesting content is essential, it is not the main determinant of success. There are various things you can do to improve your videos so they appear highly in Google search results and on YouTube.
Making and improving your video’s metadata is the first step to mastering YouTube marketing and advertising your YouTube video. Metadata, which comprises your video’s title, description, tags, category, thumbnail, subtitles, and closed captions, essentially provides viewers with information about your video.
Also Read: Promote YouTube Video With 6 Tips And Tricks
By including the appropriate data in your video’s metadata, you can make sure that it is correctly indexed by YouTube and shows up when users search for content similar to yours. When completing your information, be brief and direct. If you try to promote your content using unrelated terms, it can be taken down.
This method helps you to customize to advertise your YouTube video channel:
The title and description of your video need to be optimized, much like on-page SEO. Make sure your title is clear and intriguing because people scan titles first when scrolling through a selection of videos. It should pique searchers’ interest in your content or make it clear that your video will assist them in solving an issue.
To better understand what users are looking for, do some keyword research. Put the most crucial details and keywords at the start of your title. Last but not least, limit titles to no more than 60 characters to avoid content being truncated on results pages.
Only the first two to three lines (or roughly 100 characters) of your video’s description will be visible on YouTube. Viewers will have to click “Show more” to read the remaining text. Because of this, you should always place significant links or CTAs at the start of your description and craft the language to increase views and engagement.
Take into account adding the video’s transcript to the description as well. Due to the fact that videos are frequently loaded with keywords, video transcripts can significantly boost your SEO. Include a default channel description with references to your social media pages, video credits, and time stamps unique to each every video. You can also use #hashtags in the titles and descriptions of your videos, but only in moderation, it helps to advertise your YouTube video also.
Then, draw attention to the primary keywords in your tags. Your video’s audience is increased through tags, which group it with related videos. Try to incorporate a fair balance of more popular and long-tail keywords when labeling videos, starting with your most crucial keywords.
YouTube will let you select a video category under Manage Videos once you upload a video. Your video is grouped with comparable content on the platform by video categories.
Choose Category from the dropdown list under Edit to choose a category.
The following categories are available on YouTube for you to sort your videos by: Video & Animation, Autos & Vehicles, Music, Pets & Animals, Sports, Travel & Events, Gaming, People & Blogs, Comedy, Entertainment, News & Politics, How-to & Style, Educations, Science & Technology, and Nonprofits & Activism.
Your video’s thumbnail, which is the first image users see while scrolling through a list of video results, can significantly affect how many people click on and watch your video. For your video, YouTube will automatically create a few thumbnail possibilities, however, we strongly advise creating a custom thumbnail.
According to YouTube, “90% of the best-performing YouTube videos feature personalized thumbnails.”When you’re recording, consider taking excellent shots that properly depict your video. To make sure that your thumbnail looks fantastic on all screen widths, YouTube advises utilizing a 1280 × 720 px image.
Note: To add a custom thumbnail image, your YouTube account must be verified. By going to youtube.com/verify and entering the verification code that YouTube offers you, you can accomplish this.
Files SRT (Subtitles & Closed Captions)
Closed captions and subtitles not only benefit viewers but also improve the searchability of your video by offering you another chance to draw attention to relevant phrases. By submitting a file with a supported text transcript or timed subtitles, you can add subtitles or closed captions. You can also hire a professional to translate or transcribe your video, offer a full transcript of the video, and have YouTube time the subtitles automatically. You can also type the subtitles or translation while you watch the video.
- Go to Your channel and choose Subtitles from the menu on the left to add subtitles or closed captions.
- Then select the video you want to add subtitles to in your YouTube Studio.
- Select a video language and confirm your selection.
- Before publishing, check the automatic transcript for mistakes.
It’s important to remember that the best technique to advertise your YouTube video will differ depending on your target audience and objectives. Testing various approaches to determine which ones work best for you is a good idea.
Harsh Mistri is a Digital Marketing Consultant and professional Blogger. He has 6+ years of experience in SEO, SMO, ASO, Blogging, ORM & Google Ads. He loves Blogging Very Much.