4 Amazing Tips for Writing Persuasive PPC Ad Copy

A PPC advertising strategy can do wonders for you if you implement it the right way. It can help you get closer to your target audience and boost the credibility of your brand.

However, keep in mind that PPC is not all about investing your money. You have to ensure that you write amazing ads that engage your target audience and encourage them to take your desired action. If you are going to write PPC ads for the first time, you are at the right place. 

Keep reading to find four tips that can help you write ads your target audience will not ignore!

1. Identify the Keyword Intent

Keep in mind that you don’t have to include keywords in ad copy without finding out the intent behind them. In most cases, keyword intent can be divided into three types:

  • Navigational 
  • Commercial
  • Transactional 

It’s essential to find out what a person thinks when they search for a specific keyword. If you misread the keyword intent, you won’t be able to write ad copy that provides amazing results. 

Exploring all the keywords and finding the intent behind them can take a lot of time and effort. If you are working on a short deadline, you can hire a service that can write PPC ads for you. Working with experts will make it easier to get amazing results and save you time. 

2. Include Emotional Triggers

Writing bland ads will not enable you to get any results from your PPC campaign. To make your ads sound engaging and persuasive, you must consider adding emotional triggers to the ad copy. Good emotional triggers can push the reader to take quick action. 

Here are some of the best emotional triggers: 

  • Trust
  • Anticipation
  • Exclusivity
  • Anger
  • Guilt 

Keep in mind that using improper emotional triggers in your ad copy can backfire and ruin the credibility of your PPC ads. This is why you should only include them in copy after you explore everything about your target audience and write down your goals for running a campaign. 

3. Prioritize the Reader

You don’t have to keep mentioning your brand in the ad copy. If you want to convince the reader to take your desired action, you have to prioritize your readers in PPC ads. Doing so will ensure that readers don’t ignore your ad, and you can boost the ROI of your PPC campaign. 

Including 2nd person, pronouns can help you make your ads interactive. People will be more willing to read your ads if you use “You” instead of “We” and “Us” in the ad copy. 

4. Add a USP 

Adding a proper USP to your ads can make it easier for you to boost the ROI of your PPC campaign. People will be more convinced to buy from you if you have a USP that makes you stand out. 

Keep in mind that making any false claims will make it difficult for you to win the trust of your readers. It’s better to choose a USP that’s authentic and doesn’t sound superficial.

Boris Petrov

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